Whether a TV is listening or watching along with a viewer depends on whether it’s a smart TV, but an increasing share of TV watch time is happening on smart TVs. In the third quarter of 2021, the amount of time people spent watching video programming on a smart TV increased by 64% year over year, according to video measurement and analytics firm Conviva. And by 2026, 51% of households worldwide are expected to own a smart TV, according to consulting firm Strategy Analytics.
That means there is a growing amount of TV viewership data being accumulated via a technological process called automatic content recognition, which companies including LG, Roku, Samsung and Vizio enable on their smart TVs or the smart TVs they power. In this skit, I aim to explain how ACR works.
