In April 2025, Jaguar registered just 49 cars across Europe—a 97.5% collapse that critics blamed entirely on its divisive "Copy Nothing" rebrand. But the truth was far worse: Jaguar had deliberately killed off almost every model in showrooms before the electric replacements were ready. Then, while factories were completely empty, parent company Jaguar Land Rover was hit by a catastrophic £1.9 billion cyber attack that shut down global manufacturing for weeks. This is the inside story of how one of Britain's most legendary automotive marques found itself fighting two historic crises at the same time.
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