This Is The Electric Ferrari Luce

This is the new Ferrari Luce – a car we initially knew only as ‘Elettrica’ – and it’s Ferrari’s first electric vehicle. Such a status would be controversial in the best of times, but the market for high-end EVs has collapsed in recent years, so will the wealthy want it? Adding to the furore, there’s the design, which is a departure from the Ferrari norm as it’s been handled inside and out not by design director Flavio Manzoni and his Ferrari Centro Stile team, but by external agency LoveFrom. Founded by Jony Ive (former Chief Design Officer at Apple) and fellow designer Marc Newson, this video unveils the car they’ve created for Ferrari…