The front end is shocking. Part Jaguar 00, part Bugatti, all parts radical: what do you think? It's too early for me to judge.
But don’t switch off at the “EV” part — today’s video isn’t about drivetrains or kilowatts. Instead, this is about design, positioning, materials, and logic. And there are some awesome things where Audi have listened to feedback, and really moved their game forward:
Today We’ll cover:
• The bold new front-end design, inspired by the 1936 Auto Union Type C and nodding to past concepts like the Rosemeyer and even hints of R8 and TT.
• The new vertical grille language, sculptural 4-element light signatures.
• A totally re-thought interior, with geometric logic, foldable dual screens, tactile aluminium controls, real mechanical feedback (“the Audi click”), and a focus on materials and tactility we’ve missed in recent years.
• The brilliant new steering wheel - yay!
• The first RWD EV sports car from Audi, built on the PPE platform (shared with Porsche), weighing around 1690kg — not far off the current TTRS.
This is a car that blends heritage nods — TT shape, R8 cues, and a tenuous link to Auto Union DNA — with a radical new identity that will soon filter across Audi’s lineup. The question is: does this feel like Vorsprung durch Technik? Or have Audi taken one step forward and another back?
