The frontier of AI, robotics & creativity in production | WPP, Boston Dynamics & Canon
WPP, in collaboration with Boston Dynamics and Canon, is pushing the boundaries of content production, unlocking new creative possibilities.
For the first time, Boston Dynamics' Atlas robot steps behind the camera – enhancing precision, expanding creative potential and keeping human operators out of hazardous environments.
From AI-powered virtual production to robotic-assisted cinematography, this groundbreaking project explores how cutting-edge technology can capture the impossible.
